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Digital Solution for B2B Media Publishers
MediaNEXT enables B2B media publishers to create an engaging research and discovery experience for your audience. The solution integrates content management with interactive directories, a product marketplace and community engagement - all tailored to your industry, audience and brand. Transform your business, by expanding your value and powering new growth and revenue.
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Key Benefits
Become the Leading Destination for your Industry
Serve you industry with the single online destination that enables your audience to better research, learn, network and engage.
Deliver New Content Experiences and Services
Enhance your content with comprehensive product and supplier information to help your buyer audience explore, research and make smarter decisions. This deeper engagement drives higher-quality leads to your sellers.
Gain Powerful Insights
Develop a deeper understanding of your audience. Track who is engaging with who, what, where and when and act on this first-party data to better optimize advertising, content and connections.
Grow Revenue
Activate new non-advertising revenue streams, including seller subscriptions, leads-as-a-service, marketing programs, paid content and paid virtual events. Grow existing revenue through more audience engagement and ad inventory.
New Content Experiences with Marketplace and Community
MediaNEXT expands the audience experience to include a dynamic industry-specific marketplace where buyers can discover, research, learn and connect with suppliers. Sample content and tools include:
- Robust Directory of Industry Suppliers
- Product catalog and marketplace
- Data-driven editorial content
- Live streams and webinars
- Content personalization powered by Data
- User generated social content
New Content Experiences with Marketplace and Community
MediaNEXT expands the audience experience to include a dynamic industry-specific marketplace where buyers can discover, research, learn and connect with suppliers. Sample content and tools include:
- Robust Directory of Industry Suppliers
- Product catalog and marketplace
- Data-driven editorial content
- Live streams and webinars
- Content personalization powered by Data
- User generated social content
Powerful User Data and Insights
The rich mix of editorial content combined with user interactions on the marketplace, leads to first party data and insights that enable better targeting and personalization. Some of the insights captured include:
- Which Suppliers is the user looking at?
- Which Products is the user researching?
- Who are Buyers connected to?
- What articles are they consuming?
- And much more…
Powerful User Data and Insights
The rich mix of editorial content combined with user interactions on the marketplace, leads to first party data and insights that enable better targeting and personalization. Some of the insights captured include:
- Which Suppliers is the user looking at?
- Which Products is the user researching?
- Who are Buyers connected to?
- What articles are they consuming?
- And much more…
New Revenue Opportunities
The all-in-one B2B media platform provides many new opportunities to create value for advertisers, sponsors, and members, while generating new revenue for you.
Media Revenue
- New ad inventory
- Unlimited opportunities for sponsored content
- New paid listing fees on the marketplace
Transaction Revenue
- Recurring tier-based subscription revenue
- Lead generation fees
- e-Commerce transaction or referral fees
Service Revenue
- Managed services for sellers (marketing and sales operations)
- Paid marketplace promo programs
New Digital Products and Experiences
The many features and modules available in the platform can be readily packaged into digital products or offerings that deliver value for your customers.
Tiered Subscription
to a member-only B2B network
Ad and Sponsorship
opportunities for advertisers and sponsors
Virtual Events
with integrated registration, payment and programming
Supplier Directory
integrated with user-managed profiles and showrooms
AI-powered Matchmaking
generating highly relevant connections
Advanced Search
across supplier profiles, products and showrooms
Product Marketplace
with rich showcase and discovery capabilities
Lead Generation
across multiple channels with real-time measurable results
Personalized Recommendations
of brands or products for buyers
