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Customer: Specialty Food Association  |  Launched: 2020

Brands: 700+  |  Products: 15,000+ 

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Customer Profile

The Specialty Food Association (SFA) is a membership-based trade association founded in 1952 and currently representing 3,500+ businesses. Its members are specialty food artisans, purveyors, importers and entrepreneurs, as well as distributors, retailers, and others involved in the specialty food trade. The Association is a source of industry information, educational events and in-person and online networking opportunities for its members.

 

Customer Profile

The Specialty Food Association (SFA) is a membership-based trade association founded in 1952 and currently representing 3,500+ businesses. Its members are specialty food artisans, purveyors, importers and entrepreneurs, as well as distributors, retailers, and others involved in the specialty food trade. The Association is a source of industry information, educational events and in-person and online networking opportunities for its members.

 

Business Problem

The SFA has operated an online product marketplace for several years. However, when both of their 2020 Fancy Food Shows were cancelled, they needed an online marketplace that offers far more than what they had. Their strategy called for a technology that could deliver all the engagement, product and supplier discovery, lead generation and educational content that attendees and exhibitors found at the Fancy Food Shows, and provide the ability to build a digital community and drive new revenue streams.

 

The Balluun Solution

After an extensive review of possible solutions, SFA chose Balluun's FlashEX solution to power Specialty Food Live, due to its comprehensive features, highly configurable interface, quick time-to-market, and the ability to deliver against their value proposition. The solution enables SFA to create a virtual event experience, and provides a foundation to implement their digital strategy and drive future growth.

Business Problem

The SFA has operated an online product marketplace for several years. However, when both of their 2020 Fancy Food Shows were cancelled, they needed an online marketplace that offers far more than what they had. Their strategy called for a technology that could deliver all the engagement, product and supplier discovery, lead generation and educational content that attendees and exhibitors found at the Fancy Food Shows, and provide the ability to build a digital community and drive new revenue streams.

 

The Balluun Solution

After an extensive review of possible solutions, SFA chose Balluun's FlashEX solution to power Specialty Food Live, due to its comprehensive features, highly configurable interface, quick time-to-market, and the ability to deliver against their value proposition. The solution enables SFA to create a virtual event experience, and provides a foundation to implement their digital strategy and drive future growth.

Results

The SFA team was trained on Balluun's content management system in just a couple of weeks. While the SFA Live features and content were building out, the marketing and sales efforts began. Within 6 weeks 350 food manufacturers and 15,000+ products were uploaded into SFA Live 2020!. The site was open for access to attendees, exhibitors and other registered participants during the scheduled period. It has facilitated: 

  • 55 education sessions (live and recorded)
  • ~40,000 business connections
  • ~70,000 leads to exhibitors

The success helped to boost SFA's commitment to taking their digital strategy year-round by licensing the Engage365™ solution. Rebranded as Fancy Food 24/7, the platform will continue to host virtual events concurrently with the physical Fancy Food shows while providing their audience with discovery and engagement opportunities year-round.  

Results

The SFA team was trained on Balluun's content management system in just a couple of weeks. While the SFA Live features and content were building out, the marketing and sales efforts began. Within 6 weeks 350 food manufacturers and 15,000+ products were uploaded into SFA Live 2020!. The site was open for access to attendees, exhibitors and other registered participants during the scheduled period. It has facilitated: 

  • 55 education sessions (live and recorded)
  • ~40,000 business connections
  • ~70,000 leads to exhibitors

The success helped to boost SFA's commitment to taking their digital strategy year-round by licensing the Engage365™ solution. Rebranded as Fancy Food 24/7, the platform will continue to host virtual events concurrently with the physical Fancy Food shows while providing their audience with discovery and engagement opportunities year-round.  

Download Full Case Study

Read the full case study for more details and insights shared by SFA on why they selected Balluun and their partnership experience with Balluun.

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