ShopTheFloor | Balluun - Powering Vertical B2B Market Networks
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Fashion Brands: 5,000+  |  Retailers: 30,000+

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Opportunity

ShopTheFloor was originally a result of partnership between Balluun and UBM Fashion, a leading producer of fashion trade shows. They asked us to help them make a major move in the digital world – to complement their influential shows and keep people engaged after the shows are over.

They wanted to offer buyers an appealing experience of discovery, and give sellers easy e-commerce solutions.

 

The Balluun Solution

We created ShopTheFloor, an online B2B social marketplace. Our goal: bring fashion retailers and sellers together, so they can engage and connect. ShopThe Floor is seamlessly integrated with trade shows, digital showrooms, B2B communication and commerce. We also proposed a commerce-enabled ShopTheFloor mobile app, to enhance the online experience.

Opportunity

ShopTheFloor was originally a result of partnership between Balluun and UBM Fashion, a leading producer of fashion trade shows. They asked us to help them make a major move in the digital world – to complement their influential shows and keep people engaged after the shows are over.

They wanted to offer buyers an appealing experience of discovery, and give sellers easy e-commerce solutions.

 

The Balluun Solution

We created ShopTheFloor, an online B2B social marketplace. Our goal: bring fashion retailers and sellers together, so they can engage and connect. ShopThe Floor is seamlessly integrated with trade shows, digital showrooms, B2B communication and commerce. We also proposed a commerce-enabled ShopTheFloor mobile app, to enhance the online experience.

Results

Fully equipped with business networking and e-commerce capabilities, ShopTheFloor is a key hub of the fashion world. Thousands of retailers can connect with leading fashion brands, discover the latest products and collections, and place wholesale orders online.

Results

Fully equipped with business networking and e-commerce capabilities, ShopTheFloor is a key hub of the fashion world. Thousands of retailers can connect with leading fashion brands, discover the latest products and collections, and place wholesale orders online.

“Balluun’s state-of-the-art platform allows us to extend the value of our fashion trade shows
by enabling our wholesale brands and retailers to discover, engage and transact – all year-round.”

Vince Tsai, GM, Shop The Floor