The Association of Equipment Manufacturers (AEM) is a leading organization with over 900 members representing +200 product lines. They host CONEXPO-CON/AGG, one of the largest B2B events in North America.
AEM asked us to create and launch a dedicated digital, social e-commerce marketplace. Their goal was to digitally extend what happens at their physical events: networking, content-sharing, relationship-building, buyer engagement and education. With 24/7 access, to bridge the gap between their shows and events.
THE BALLUUN SOLUTION
For AEM, we created a specialized online marketplace to provide their members and the global industry with a dynamic community to expand their sales channels and networking opportunities. Our Balluun365 integrated social e-commerce solution was perfect for achieving the goal of keeping the community engaged and connected by giving them the possibility to share valuable content.
CONEXPO Connect was launched in November 2018. Now the most valuable parts of the CONEXPO-CON/AGG event are online – and the platform is quickly becoming the leading digital social marketplace for construction equipment manufacturers, dealers and contractors. It provides unrivaled access to product information and industry connections – giving brands, buyers, producers and operators a platform where they can work and grow together as an industry.
“After extensive review, we determined that Balluun had a feature-rich software platform that met all of our key criteria. Our goal is to extend everything that happens at our events, including networking, content-sharing, relationship-building etc., throughout the year to bridge the gap between shows. Equally as important, we found that the Balluun team has the expertise, services and high-quality standards to build, support, and rapidly grow our marketplace.”
Nicole Hallada, VP of marketing and communications AEM