National Hardware Show Launches NHSConnects, a 365 Digital Marketplace powered by Balluun, a Reed Exhibition’s Preferred Technology Partner


Balluun, the leading All-in-One Marketplace and Events platform provider and a preferred technology partner for Reed Exhibitions Global, will launch NHSConnects, a year-round digital marketplace for the hardware and home-improvement industry on April 27, 2021. The new experience will be operated by the Reed-owned National Hardware Show and serves as the place for the industry to virtually source new products and vendors, build and sustain important business relationships, and learn from the latest industry content and educators.

“We are honored and proud to partner with Reed for the launch of the NHSConnects experience” said Deepak Gupta, CEO of Balluun Inc. “Reed is the leader in bringing people together to discover, learn and do business and the launch of NHSConnects is the natural evolution to enhancing their leading position in the market. We are excited to power this experience.”

Beth Casson, Event Leader for the National Hardware Show, commented: “Digital transformation is an important part of our team's strategy. It was important for us to find the right platform to help support our needs as we pursue this strategy. We are excited to partner with Balluun and are impressed with their product and platform’s ability to serve our industry year-round and deliver real business value to our customers”

NHSConnects is the first of a number of hybrid and year-round experiences Reed will be launching using the Balluun platform. This comes as part of a partnership forged between the two organizations, in which Balluun was selected as a preferred technology partner for Reed’s global trade show portfolio. The Balluun platform passed Reed’s rigorous technical due-diligence and met a number of important criteria: a broad range of digital experience functionality, built-in revenue generators, advanced configurability and secure data protocols.


About Balluun

Balluun is the leading All-In-One digital platform for event organizers to create virtual, hybrid and year-round digital experiences for their attendees, exhibitors and other key stakeholders. Leading organizers use our highly configurable platform to launch and operate their own uniquely branded digital experience tailored to their industry, audiences and business objectives.

Balluun’s modular platform integrates a dynamic product-driven marketplace, e-Commerce capabilities, community and engagement, event programming, AI powered matchmaking, and powerful analytics – helping operators to create a rich and engaging experience that drives product and seller discovery, peer-to-peer engagement and more business for stakeholders.


About Reed Exhibitions Global

Reed Exhibitions is a leading global events business. It combines face-to-face with data and digital tools to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors, attracting more than 7 million participants.  Our events leverage industry expertise, large data sets and technology to enable our customers to connect face-to-face or digitally and generate billions of dollars of revenues for the economic development of local markets and national economies around the world. Reed Exhibitions is part of RELX, a global provider of information-based analytics and decision tools for professional and business